Vision is hard. Let me rephrase that, having vision isn’t hard casting vision is hard. Over the years we have worked with so many organizations that have compelling missions and visions. In fact the more passionate an organization is about what they do the harder it seems to be to articulate their vision. And if[…]

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We are social creatures, and as such we depend on others for our survival and happiness. Our body relies on a number of signals to help us survive and navigate a really complicated social environment, usually undetected by our conscious mind. It turns out those signals can also be triggered by a really good story.[…]

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Most people wouldn’t consciously say that the key to a good video is in the feeling. In a lot of organizations, the “f word” (…feeling) isn’t the first thing people think about when it comes to getting the word out about their company, product, service, or initiative. But the truth is that everyone remembers the[…]

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Ever since a forward-thinking enterprise paid for the first advertisement in a French magazine in 1836, Marketers have been struggling to solve a single fundamental challenge. How do you find people who would care about your product and then tell them how great it is? The solution so far has been to pay for a[…]

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Despite what the makers of Lego movie would have us believe, “Everything is not awesome”. In fact, thinking that you are awesome or rather that your work is awesome, tends to be a recipe for disaster. Let me explain. When I first started my career as a video editor I was enthralled with the world[…]

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